Micro influencers are a dime a dozen these days and I thin it’s safe to say we have all seen instagram influencers in the wild. What most people don’t know is that getting started as one can be a great way to replace your full-time job BUT and can be a lot of hard work. We’re going to teach you everything you need to know to get started as a micro influencer, whether you’re looking to make a living from your social media channels or just add some extra oomph to your blog.
What is a micro influencer?
A micro influencer sometimes known as a content creator or a social media influencer is someone who has been able to build a following through social media and content marketing. They are typically people who have a knack for finding and promoting interesting content, and have the ability to influence a large audience through their social media channels.
Micro influencers are people with a small following on social media who share products that they like. The idea is that these products will be liked by their followers and the company who makes the product will get in touch to ask for a review. Micro influencers can be very valuable to companies because they have all new audiences that are receptive to new information and ideas. By working with micro influencers, companies can reach an even larger audience without having to invest in expensive advertising campaigns and reach different online platforms all at once in a single post.
How do you become a micro influencer?
There are a few ways to become a micro influencer, but the only way to start is by finding quality content to share to real people. The easiest way is look in your house and find a product that you love and share it. Once you have a stockpile of quality content, start promoting it using social media and content marketing strategies.
The first thing you need to do is find a product you want to promote and then go for it! You can find products through many social media networks such as Tiktok videos, Amazon or your favorite store. You can also use tools like SocialBlade to see which micro influencers have the most followers for specific topics or industries in your niche and gain some new ideas.
What are the benefits of being a micro influencer?
Some of the benefits of being a micro influencer include the ability to build a following from scratch, the ability to promote your own brand, and the ability to make money from a variety of sources.
1. The ability to build a following from scratch – Micro influencers have the potential to connect with a large number of people, which can help them build a strong following.
2. The ability to promote your own brand – Micro influencers can use their platform to promote their own brands, which can help them make extra cash on social platforms they already had. Think about all of the instagram live vidoes or instagram story vidoes that pop up everyday. Many people use their own instagram page to promote their own brand of stuff they are literally making at home. If that doesn’t give you hope , I don’t know what will.
3. The ability to make extra money from a variety of sources – Micro influencers can make money from a variety of sources, including advertising, sponsored content, and commissions. The number one question I get is “How can I make money if I don’t have a large number of followers?”. My answer is consistency , high ticket products and a loyal audience.
Did you know that a single sponsored post can fetch thousands of dollars?! My very sponsored facebook post was for a quiz company and they not only wrote most of the post but then paid me $250 to post to my loyal followers JUST TO TAKE A QUIZ!!
Here are some ways to make money as a micro influencer without promoting a brands product:
1. Social media management:
This is the most popular way to make money as a micro influencer. You would be responsible for managing all the social media accounts of a brand or product.
2. Product review and rating:
You could also start reviewing products and rating them on platforms like Amazon or Walmart. This would allow you to build an audience of people who are interested in your opinions.
3. Consulting deals:
If you have expertise in a certain area, you could start consulting deals with brands or products. This would allow you to provide your services for a fee.
4. YouTube monetization
Making money can be achieved by creating and monetizing videos, selling advertising, or charging for premium features. The most popular form of monetization is by creating and selling advertisements. It is important to understand the different types of ads that can be sold in order to create the most effective content. Additionally, it’s important to consider how much time a viewer will spend watching your video and whether they will be interested in seeing more ads after your video has ended.
5. Affiliate marketing
In today’s economy, there are many ways to make money. One of the most common ways is through affiliate marketing by partnering with affiliate programs. Many micro and macro influencers make a full-time career JUST from affiliate marketing. Affiliate marketing is when a company pays you to promote their product or service. When a person clicks on an affiliate link and makes a purchase, the affiliate marketer earns a commission through the affiliate link ( with no additional fee added to the purchase).
Just think about it, a well thought out and planned post on any online platform could earn you lots of money in your sleep. The myth about affiliate marketing is that you have to have a huge following or even an Youtube channel. That’s simply not true! As long as you have a good engagement rate with people actually clicking and purchasing through your affiliate links you can make money. As long as you are offering valuable content to your target audience you are off to a good start,
6. Digital Products
Digital products are the future of marketing. They allow businesses to target their customers infinitely and provide a more engaging experience than traditional methods.
Micro influencers can make a lot of money by promoting or selling their own digital products. They can create content, post on social media, and endorse products to help them reach a wider audience.
Digital products are easy to sell and provide an excellent return on investment. With so many options available, micro influencers have plenty of opportunities to make money online.
7. Physical products
One way is to sell your own products. This can be done through your instagram account by making social media posts, online stores or even your own website. It’s important to choose products that are relevant to your audience, and make sure the quality of the product is good. You also need to consider shipping and handling, taxes, and other costs associated with selling products online.
A few tips to get started
If you’re like most people, you probably think of social media as a means to connect with friends and family. But there are also plenty of opportunities to make money as a micro influencer. Micro influencers are personal shoppers who promote products and services to their followers on social media. They can earn money by endorsing products, sharing links to deals or tips, or simply liking and following brands. A few tips for getting started as a micro influencer:
1)Research the market: Before you start promoting anything, it’s important to understand the market you’re targeting. Do some research into what products people in your target demographic are interested in. Then find brands that offer those products and start following them on social media. After you pick the niche you want to be in, start to create a content plan around topics within that niche.
2)Develop your brand:
Make sure your brand is distinctive from the others out there AKA BE YOURSELF! You want your followers to know that you’re an expert in this niche, so develop a strong voice and tone of voice. And be sure to post interesting content that will keep your followers coming back for more!
3)Be consistent:
It takes time and effort to build an audience as a micro influencer. Influencer networks like to see people who are serious about doing work in the niche. In today’s world, building a strong relationship with major brands gives you a good chance of doing multiple chances at another influencer marketing campaign.
After you have been going for awhile, companies will want to see what other work you have done. It’s a lot more professional if you can present it to them laid out. It doesn’t have to be fancy but it needs to be organized and truthful ( they will research facts, so don’t lie).
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Conclusion
Becoming a micro influencer can be challenging, but the rewards are worth it. Hope this guide has helped you get started on the right track. If you have any questions or comments, please feel free to leave them below. Thanks for reading!
